Category Archives for Business

Personal brand: you are the product

When I became a salesman in addition to being a developer, I quickly learned that it is not enough to have a good product to sell. The product is not the only thing being sold, it’s only part of the pitch. What makes the sale is you, and everything about you reflects on your product.

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Bug fatigue erodes customer confidence

Your customer expects your product to work, to solve their problems, especially when they’re paying for it. While most customers can forgive a small kink in the machine once or twice, repeatedly seeing the cracks in your product will affect their confidence in it, in you. Incidents happen, what matters is your reaction to them. Continue reading…